Tourism In Marbella Hits Record Highs

by | Aug 25, 2016 | Marbella

Tourism in Marbella is always thriving during the hot summer months of July and August. Visitors come flocking to the Costa del Sol to spend their days lazing on the stunning beaches of Estepona and strolling through the cobbled streets of the Marbella old town at night. Families, couples and even single travellers love to spend their holidays here due to the vast quantity of variation in things to do. With this in mind, it comes as no surprise that this year hotel occupancy rates reached 80% in July and the tourist boom which has hit Marbella and the surrounding areas this year is showing no signs of slowing down.

The number of tourists visiting in August are forecast to well exceed last year’s figures, and it is not only the volume of people that are boosting the tourism sector, visitors are also staying for longer and spending more money whilst here. If you walk through Puerto Banus at night, you will notice every restaurant is full oftentimes with queues of people waiting outside in the hopes of getting a table- a sure sign that tourism in Marbella has indeed hit record highs.


Last year was the most abundant year for tourism in Marbella and the Costa del Sol in general and the province welcomed approximately 10.6 million visitors, 4.2 million of whom stayed in hotels, 4.3% more than in 2014. Professionals working in the hospitality sector have predicted that the number of overnight stays in hotels will increase by 3-4% this year.

The large majority of hotels in the Marbella area have been so inundated with bookings that they have not needed to run any promotions or special offers on their accommodation, which marks a big difference to previous years where some hotels actually remained closed for the season due to a lack of booking. A few hotels are also imposing a minimum stay of 5 days, which has also contributed to the higher occupancy rates. The president of the beach business association, Manuel Villafaina recently said “We are absolutely full in the first half of the month. We have had people, families of four or five, ringing us up to see if we can help because they can’t find anywhere to stay,”


There was a total of 17 million overnight stays in Spain last year, an increase of 3.6% on 2014. In 2015 the Costa del Sol became the third coastal tourism area in the whole of Spain, with regards to the number of visitors received, and fourth in terms of the amount of overnight stays. Taking into account the number of hotel bookings already made this summer and for the rest of the year, it is looking like 2016 will be a record breaking year for tourism in Marbella. Aside from being excellent news for the Spanish economy in general, this also has a positive impact on existing or potential property owners as it means that Marbella will continue to thrive as a prime tourist destination and the sales and rental potential of properties will continue to steadily increase over the coming months and years.


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